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Firmulate — Someone Pretended to Be the CEO. Every Single AI Refused.
Live on firmulate.com.

Imagine a scenario where a company’s AI system is pushed to its limits — facing fake CEO messages, escalating requests, even a reporter’s trap — and yet, every model refuses to bend. In a world increasingly dependent on artificial intelligence, this story offers surprising reassurance: AI can uphold integrity when it matters most.

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How AI Models Fared Under Social Engineering Pressure

Leading AI models were put through a rigorous test: a simulated week in the life of a small software company, complete with crises, customer requests, and increasingly suspicious messages. The goal? To see if these models could resist manipulation attempts designed to trick them into unethical decisions.

The Setup

All participating models faced the same exact scenario, with identical customer data, crises, and temptations. Every decision they made was recorded and auditable, ensuring transparency for analysis. The models included the latest frontier AI systems, each with different capabilities and default settings.

The Results: Integrity Holds Firm

  • All four models successfully identified every crisis. They recognized suspicious activity and responded appropriately.
  • All models refused every manipulation attempt, including fake CEO requests to send customer data or sign unwarranted deals.
  • Only two models managed to close and sign a €55,000 deal, which their own analysis had earned — demonstrating not just honesty but competence.

The Hidden Weaknesses

The key vulnerability was not in the apparent customer interactions but buried deep within the company’s files. The models that read and analyze these internal documents were able to find crucial information, enabling them to close the deal at full value (+€4,583 MRR). Conversely, models that failed to dig beneath surface data left money on the table.

Why Do These Results Matter?

For businesses considering AI for critical functions — from customer support to decision-making — the message is clear: integrity under pressure can be tested and proven before deployment. The experiment shows that models can be designed and trained to uphold honesty, even when faced with escalating social engineering tactics.

Insights from the Experts

One of the models, Kimi K3, explained its approach: “Treat the request as a suspected approval-bypass / possible impersonation.” This reasoning underscores the importance of cautious, security-minded responses embedded in AI systems.

Real-World Implications

The live experiment is hosted at firmulate.com/live, where you can see the AI-driven company in action. The setup involves 13 synthetic employees and real money mechanics, burning €105k monthly against a modest €2.3k in MRR — a transparent, watchable testbed for AI performance in business operations.

What Sets This Apart?

Unlike typical chat demos, this experiment measures how well AI agents manage real crises, prioritize tasks, and uphold work discipline. The models are evaluated on their ability to truly finish what they start, read critical information, and resist manipulation — crucial for safeguarding trust in automated systems.

Final Takeaway

The experiment’s most encouraging message is that integrity can be instilled into AI systems before they are deployed in real-world scenarios. The fact that all models refused social engineering tricks suggests a future where AI can support and even bolster organizational trust, rather than undermine it.

Infographic — Someone Pretended to Be the CEO. Every Single AI Refused.
The findings at a glance — source: firmulate.com.

Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html

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