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Benjamin Moore has selected Webster Green, an archival shade with olive undertones, as its 2027 Color of the Year. The paint company also introduced a seven-color companion palette; its executives describe the choice as a composed, traditional green suited to contemporary homes.
Benjamin Moore named Webster Green, a shade from its historic paint collection, as its 2027 Color of the Year, pairing the olive-leaning green with a seven-color palette. The announcement puts an archival hue at the center of the company’s annual color forecast and gives homeowners a coordinated set of shades to use alongside it.
Webster Green is described in the report as a mature green with olive undertones, chosen after the company reviewed colors in an archive spanning 140 years. Benjamin Moore’s team also traveled to markets and trade shows around the world while considering options, according to Andrea Magno, the company’s vice president of brand, color and integrated marketing. The report does not identify the shade’s original release date or provide a paint formula.
The accompanying palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. Benjamin Moore characterizes the selection as earthy and grounded. The colors span several families, giving the lead green a range of possible pairings rather than limiting the announcement to one-room or one-style recommendations.
Magno said she could imagine using Webster Green on millwork in a study or across an entryway. Those are examples of her design ideas, not official restrictions or requirements for using the color. The company’s announcement presents the shade as both traditional and expressive, while the report offers no sales data or consumer research to establish how widely the color will be adopted.
A Heritage Green for New Interiors
The selection connects a current paint forecast with a longer history of green in interiors. The report notes that green has appeared in design trends across different periods, from Art Deco-era emeralds to more recent sage tones. Webster Green’s deeper, olive cast gives Benjamin Moore a different direction from lighter greens while retaining the familiar appeal of the color family.
For readers planning a renovation or room refresh, the announcement offers a specific shade and a ready-made set of seven coordinating colors to explore. Its proposed uses in an entry or on study millwork also show how the company imagines the color working beyond a full-room paint job. Those suggestions can inform design choices, but the source does not include practical details such as finish recommendations, lighting tests, pricing or availability.
The announcement also signals the role of company archives in Benjamin Moore’s annual forecasting. Rather than presenting the choice as a newly created color, the brand is drawing on a historic shade and framing it for present-day interiors. Whether that heritage angle affects buying decisions remains unknown.
Benjamin Moore Webster Green paint
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From 140 Years of Color Records
Benjamin Moore’s Color of the Year is an annual company selection, and this announcement centers on a shade already held in its historic collection. According to Veranda’s report, the team agreed relatively quickly on green as a color family, then spent months reviewing archival options and examining trends in different markets and at trade shows. The source does not name the other shades considered or explain the criteria used to settle on Webster Green.
The wider palette reflects the company’s stated interest in colors that feel grounded and connected to the past while still being useful now. Its lineup combines a white, blue, tan, copper, purple, deep green and brown. Magno linked that traditional quality to a desire for steadiness amid rapid change, a rationale offered by the company rather than an independently measured consumer trend.
““This one just felt like it had such a nice composure to it.””
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
Details Still Missing From the Announcement
The source does not state when the announcement was published, when Webster Green first entered the archive, or whether the 2027 designation changes its availability. It also provides no product pricing, finish guidance, color specifications or information about regional availability. The seven companion shades are named, but the report does not include a full guide to how the company recommends combining them.
Magno’s remarks describe the company’s selection process and design intentions. They do not establish that homeowners broadly prefer Webster Green, that it will lead paint sales, or that the shade is a measurable forecast of wider interior-design behavior. Those outcomes remain unreported.
How to Explore the 2027 Palette
Readers interested in using the color can check Benjamin Moore’s official channels for product details, availability and paint specifications, which are not provided in the source report. Before committing to a room or large surface, they can compare physical samples in the intended lighting and alongside existing finishes; the article does not give technical application instructions.
The next developments to watch are any additional guidance from Benjamin Moore on the palette, including recommended pairings and product information. Until the company provides those details, Webster Green’s role in the 2027 forecast is confirmed, while its practical availability and reception among consumers remain open.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green, an archival shade from Benjamin Moore’s historic collection, is the company’s 2027 Color of the Year.
What colors are in the companion palette?
The seven shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
How does Benjamin Moore suggest using Webster Green?
Andrea Magno said she could imagine the shade in an entryway or on millwork in a study. These are examples of her ideas, not official use requirements.
Is Webster Green a newly created color?
No. The report describes it as an archival shade from Benjamin Moore’s historic collection. It does not give the color’s original release date.
Are the price and availability confirmed?
The source report does not provide pricing, product availability or finish details. Check Benjamin Moore’s official channels for current product information.
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