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Apartment Therapy’s Danielle Blundell reports that Cotswold-inspired blue is appearing in this season’s Christmas decor from designers and retailers. The look includes blue bows and ornaments, often paired with navy, greenery, citrus accents and traditional red and green; how widely it will spread remains uncertain.
Cotswold-inspired blue is appearing in Christmas decor collections this season, according to Apartment Therapy, with designer Shea McGee’s “English Country Christmas” setup and products from several retailers among the examples. The shift offers shoppers an alternative to the usual holiday palette while leaving red, green and metallics in the mix.
Apartment Therapy Executive Home Director Danielle Blundell describes the shade as a soft, cornflower-adjacent blue associated with English country interiors. She distinguishes it from the icy blues and silvers often used in wintry displays, pointing instead to a warmer, more lived-in look influenced by classic English country style.
McGee & Co.’s “English Country Christmas” tree arrangement uses blue bows, ornaments and trimmings. Blundell also identifies blue details in seasonal offerings from Anthropologie, Terrain, Balsam Hill and Crate & Barrel. One example she highlights is a Crate & Barrel faux juniper-berry wreath with a blue bow, listed at $139 in the report; prices may change after publication.
The combinations extend beyond pale blue. Blundell says navy accents are appearing in items such as stockings and tree skirts, while citrus garlands and orange details add contrast. She connects some of those pieces to current celestial and Ralph Lauren-inspired decorating influences, though those connections are her interpretation of the collections rather than a formal industry finding.
A New Option Beyond Red and Green
The trend matters to shoppers because it presents blue as a flexible holiday accent, rather than a color reserved for icy or highly modern winter displays. Used on a bow, ornament, wreath or stocking, it can change the character of a room without requiring a full replacement of existing decorations. Blundell also notes that blue can sit comfortably beside greenery and familiar seasonal motifs.
Blue may also work across more than one holiday setting. The report says it pairs with Hanukkah decor and snowy whites, as well as with Christmas greenery. That versatility could make blue pieces useful beyond one specific decorating scheme. Still, this is a design trend report, not evidence that consumers have broadly changed their buying habits or that blue has displaced traditional colors.
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English Country Style Sets the Palette
Blundell links the seasonal blue to the wider popularity of English country interiors and traditional decorative objects, including Delftware and Chinoiserie pottery. She also points to antique Chinese porcelain as part of the visual lineage behind the color. These references help explain why the reported shade is described as cozy and home-oriented rather than as a stark, frosty blue.
The report places the Christmas collections within a broader return of blue in design. It notes that Valspar named Cottage Door, a mid-tone denim-like shade, its 2027 Color of the Year, while Glidden selected Artifact, a warm, smoky mid-tone blue. Those paint selections are relevant signals in the design market, but they do not by themselves establish how much blue will appear in holiday retail or what consumers will choose.
Blundell also suggests the look may connect to the previous year’s interest in using hydrangeas as tree fillers, a trend Apartment Therapy covered. That is offered as a possible influence, not a confirmed cause. In the current collections, blue is presented alongside conventional red, green, burgundy and metallic finishes rather than as a replacement for them.
““What I’m seeing a lot of this year is an English Cotswold blue that’s close to a cornflower color.””
— Danielle Blundell, Apartment Therapy Executive Home Director
How Far the Blue Trend Will Spread
The report does not include sales figures, consumer surveys or market-wide measurements showing how popular blue Christmas decor is. Its examples document products and design choices from selected brands, not the entire retail market. Blundell expects blue to become more visible next year, but that is a forecast rather than a confirmed outcome.
It is also unclear how long the look will last or whether shoppers will adopt it beyond small accents. The report describes a range of products and styles but does not compare their prices broadly, confirm inventory across stores or establish that every named retailer has the same kind of blue collection. Availability and pricing can vary by product and date.
Retail Collections Will Show the Reach
Shoppers can watch for blue ornaments, bows, wreath details and textiles as seasonal collections continue to appear. The next indication of the trend’s reach will be whether more retailers add comparable pieces and whether blue remains visible alongside established holiday colors in upcoming collections.
For now, the confirmed development is a noticeable presence in selected designer and retail offerings, as reported by Apartment Therapy. Whether that amounts to a lasting market shift will depend on future collections and consumer response, neither of which is established in the report.
Key Questions
What shade of blue is appearing in Christmas decor?
Apartment Therapy describes it as Cotswold-inspired blue, close to cornflower and warmer than the icy blues associated with many winter displays.
Which brands or designers are using blue?
The report highlights Shea McGee’s “English Country Christmas” setup for McGee & Co. and blue accents in collections from Anthropologie, Terrain, Balsam Hill and Crate & Barrel.
Does blue replace traditional Christmas colors?
No. The reported collections include blue alongside red, green, burgundy and metallic accents. The article describes it as an additional option, not a replacement.
Is blue Christmas decor becoming more popular?
The report documents blue in selected designer and retailer offerings but provides no sales data or consumer research to measure its overall popularity.
Can blue decorations work for holidays beyond Christmas?
Blundell says blue can also pair with Hanukkah decor and snowy whites. That is a styling observation in the report, not a claim about how households are using the products.
Source: apartmenttherapy.com
