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Dunn-Edwards named French Press Coffee (DEBN07) its 2027 Color of the Year. The paint company describes the shade as a deep, warm brown with a subtle plum undertone and recommends it for interior and exterior applications.
The announcement reflects the company’s view that design preferences are shifting toward warm, earthy hues. How widely consumers adopt the color, and whether the broader market shares that shift, remain unknown.
Dunn-Edwards Corporation has named French Press Coffee (DEBN07) its 2027 Color of the Year, selecting a deep brown with a subtle plum undertone as the paint maker’s featured shade for the year. The announcement matters to homeowners and design professionals looking for the company’s current color direction, though it does not establish that the shade is a market-wide trend.
Dunn-Edwards describes French Press Coffee as a warm, complex brown inspired by roasted coffee and the appeal of lived-in luxury. According to the company’s color experts, the shade’s plum undertone becomes more apparent as lighting changes. Its designation as Color of the Year is the company’s selection, rather than an independent industry ranking or forecast.
The company says the color can be used across different room sizes and surfaces. It suggests color-drenching smaller spaces such as powder rooms, studies and entryways, where the shade can create a more enveloping effect. In larger, light-filled rooms, Dunn-Edwards recommends using it on fireplace surrounds, interior doors or detailed trim to add visual weight without covering every surface.
Other suggested applications include cabinetry and exterior details. Dunn-Edwards presents the brown as an alternative to black for shutters, garages and trim, and recommends pairing it with taupe, mushroom or cream. The company also names earthy greens, clay tones and soft creams as complementary colors, along with walnut, aged brass, honed marble and linen as materials or finishes that can contrast with the shade.
A Move Toward Warmer Neutrals
The selection gives consumers and design professionals a concrete example of the color direction Dunn-Edwards is promoting for 2027: earthy warmth rather than cool gray and stark white. For people planning renovations or choosing paint, the announcement offers ideas for applying a dark neutral in small doses or across a more intimate room, as well as ways to coordinate it with common materials and colors.
Dunn-Edwards says color experts have identified a shift away from cool grays, stark whites and flat beiges toward warmer, earthier shades. That is the company’s assessment of design preferences; the source report does not provide survey results, sales data or other evidence measuring the size of that shift. The announcement should therefore be read as a paint company’s trend perspective and product selection, not proof that buyers broadly favor the shade.
The practical relevance is its proposed versatility. The company positions French Press Coffee as more than a feature-wall color, suggesting uses from interior doors and cabinetry to exterior shutters. Those are recommendations, not guarantees about how the paint will look in every home: lighting, surrounding finishes and the specific application can affect the result.
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How Dunn-Edwards Frames the Shade
Dunn-Edwards’ announcement places French Press Coffee in what it describes as a category of moody neutrals gaining attention in upscale interiors. The shade is intended to sit between a conventional neutral and a more expressive color: its brown base is restrained, while the subtle plum undertone adds complexity, according to the company.
The company’s recommendations distinguish between small, intimate rooms and larger, brighter spaces. In the former, it proposes applying the color across walls and related surfaces; in bigger rooms, it suggests limiting the shade to architectural features such as a fireplace surround, doors or trim. For exteriors, its suggested pairings with cream, taupe or mushroom are presented as ways to soften the contrast.
The report, published by Hardware Retailing, supplies the color name and code, the company’s design rationale, and examples of applications and pairings. It does not provide pricing, product availability by location, or a technical paint specification. The selection is part of Dunn-Edwards’ annual Color of the Year announcement, but the material provided does not detail how the company chose the 2027 shade or compare it with other candidates.
Questions Beyond the Color Selection
The source report does not state the date of the announcement, when French Press Coffee will be available in every market, or whether it will be sold in a particular product line or finish. It also does not provide pricing, formulation details or color-matching information.
It remains unclear how Dunn-Edwards selected the shade, whether customers or designers were consulted, and what evidence supports the company’s assessment of a broader shift toward warm colors. The report gives no independent market data, sales figures or consumer survey results. As a result, the trend claim is attributable to Dunn-Edwards, while the scale of any industry-wide change is not established.
The color’s appearance can also vary with the lighting and surrounding materials, as the company itself notes. The report does not include measured color values or project-specific guidance, so the suggested combinations should not be treated as a guarantee of the same visual effect in every space.
Availability and Design Guidance
The immediate next step for interested buyers is to check Dunn-Edwards’ product and retailer information for availability, paint finishes and details on sampling French Press Coffee. Those specifics are not included in the source report, and no further release date or event is identified.
Homeowners and design professionals can use the company’s examples as starting points: test the brown in the intended lighting, compare it with nearby finishes, and decide whether to apply it across a small room or reserve it for trim, cabinetry or an exterior feature. Dunn-Edwards has not announced a separate follow-up milestone in the material provided. Broader evidence about consumer response or the color’s performance in the market may emerge only after the 2027 selection is available and used in projects.
Key Questions
What is Dunn-Edwards’ 2027 Color of the Year?
French Press Coffee (DEBN07), a deep brown with a subtle plum undertone, is Dunn-Edwards’ selection for 2027.
How does Dunn-Edwards describe the color?
The company describes it as a warm, complex brown whose plum undertone becomes more noticeable as light changes during the day.
Where does Dunn-Edwards recommend using French Press Coffee?
The company suggests using it across smaller rooms such as powder rooms, studies and entryways, or on fireplace surrounds, interior doors, trim, cabinetry and exterior details.
What colors and materials does it pair with?
Dunn-Edwards recommends earthy greens, clay tones, soft creams, taupe and mushroom. It also names walnut, aged brass, honed marble and linen as materials and finishes that can complement or contrast with the shade.
Does the announcement prove warm colors are replacing gray?
No. Dunn-Edwards’ color experts say they see a shift toward warm, earthy hues, but the report provides no independent market data or survey results establishing how widespread that change is.
Source: rss
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