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Ideal Home’s 2027 home-colour report identifies green as the leading forecast, citing shades selected by several paint brands for their 2027 colour-of-the-year announcements and edits. Earthy pinks, mid-tone browns and warm neutrals also feature; the forecast reflects brand choices and expert views, not a measured prediction of what every household will use.
Green is the leading colour in Ideal Home’s 2027 interiors forecast, which draws on paint brands’ colour-of-the-year picks and colour edits, as well as comments from industry specialists. The report also identifies earthy pinks, mid-tone browns and warm neutrals as continuing palette choices, but it does not establish how widely consumers will adopt them.
The report points to green selections from several companies as evidence for the forecast. Dulux chose Soulful Sage, described as a light sage green, while Sherwin-Williams selected Celery, a light herbal green. Lick’s 2027 colour edit includes Green 09 and Green 23, the latter described in the report as an olive-chartreuse shade with yellow undertones.
Other announced picks cover deeper greens. Behr named Grounded, a mossy olive, as its colour of the year; Victory Colours chose Pepper Tree Green; and Benjamin Moore selected Webster Green. These are separate company selections, rather than one industry-wide designation. The report groups them as support for its view that green will have a prominent place in interiors in 2027.
Green is not the only colour direction in the forecast. Little Greene named Marle, a new mid-tone brown, as its 2027 colour of the year. Johnstone’s Paint selected Country Soil, a warm neutral, and Lick’s edit includes Brown 02. In pinks, Graham & Brown chose Rose Earth, while Lick included plaster-like Pink 14. Together, the selections suggest a palette built around warmer, nature-associated shades rather than a single colour alone.
What the Forecast Means for Homeowners
Colour-of-the-year announcements can shape the products and inspiration promoted by paint and interiors companies, influencing what shoppers see when planning a room refresh. For readers choosing paint, the report offers an early indication of the shades brands are preparing to feature in 2027 collections and marketing. It may also help explain why green is appearing alongside pink, brown and warm neutral options in current colour edits.
However, a forecast is not a sales survey or a guarantee of what people will choose for their homes. Brand selections demonstrate what companies are highlighting; they do not show that green has already become the most-used colour or that it will dominate every market. For homeowners, the practical takeaway is a set of options, not a requirement to redecorate or follow a trend.
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How Brands Shape the 2027 Palette
Ideal Home says its forecast is based on companies’ annual colour announcements and edits, alongside input from colour specialists. These releases typically arrive ahead of the year they refer to and give brands a way to frame product ranges and design ideas. The report compares several companies’ choices, rather than citing a single organisation that sets an official colour for the interiors industry.
The article contrasts the expected 2027 palette with colours it says featured in the previous year, including deep reds, burgundies and blues. It also notes that earthy browns and warm neutrals have been gaining attention before this latest forecast. That history provides some context for the move toward a broader warm palette, but does not establish that one set of colours has been replaced everywhere.
Among the expert comments, Lick’s director of interior design, Tash Bradley, said research at trade shows in Milan and Paris had shown her green with strong yellow undertones. Little Greene creative director Ruth Mottershead described rising interest in mid-tone colours, which she said can add depth without feeling overpowering. Those are attributed professional assessments, not independently measured consumer findings.
“I was seeing it everywhere, that really heavy yellow undertoned green.”
— Tash Bradley, director of interior design at Lick, as quoted by Ideal Home
How Far the Green Trend Will Reach
The report does not provide market-share figures, consumer survey results or sales data showing that green is already the most popular home colour. Its conclusion is a trend forecast based on brand announcements and expert observations. It is not clear whether the same shades will gain traction across different countries, budgets, room types or individual tastes.
The range of greens is also broad: the selected shades include light sage and herbal tones as well as mossy, olive and classic greens. The report does not specify which one shade will lead sales or use. Nor does it establish whether the pink, brown and neutral picks will be used as complementary accents or as larger room schemes.
What to Watch in 2027
As 2027 approaches, readers can watch for how paint brands develop these selections into full palettes, product ranges and decorating guidance. More information would be needed to test the forecast against retail sales, customer choices and later trend surveys. Until then, the announced colours show what participating brands are promoting, not a confirmed shift in household decorating.
For anyone planning a project, the report’s selections can serve as inspiration, but colour samples viewed in the intended room remain more useful than a trend label alone. The next clear milestone is whether green and the other forecast shades appear consistently in brands’ 2027 ranges and are reflected in consumer demand.
Key Questions
Which colour is forecast to lead home interiors in 2027?
Green is the leading colour in Ideal Home’s forecast. The report cites selections by Dulux, Sherwin-Williams, Lick, Behr, Victory Colours and Benjamin Moore, among others.
Which other colours feature in the 2027 forecast?
The report also highlights earthy pinks, mid-tone browns and warm neutrals. Examples include Rose Earth from Graham & Brown, Marle from Little Greene and Country Soil from Johnstone’s Paint.
Does the report prove green will be the most popular colour?
No. It is a forecast based on brand selections and expert comments, not consumer sales data or a survey measuring which colours households use most.
Are all the green shades in the report the same?
No. The cited picks range from light sage and herbal greens to olive, mossy and classic deeper shades. The report does not identify one shade as a confirmed best-seller.
Source: idealhome.co.uk
